Privacy Policy

Updated September 6, 2017

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

The Insightful Company
Santa Cruz, California (USA)
Owner contact email:

Types of Data collected

Among the types of Personal Data that The Insightful Company website collects, by itself or through third parties, there are: first name, last name, company name, profession, state, email address, various types of Data, field of activity, website, Cookies and Usage Data.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

The Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using The Insightful Company website.

All Data requested by The Insightful Company website is mandatory and failure to provide this Data may make it impossible for The Insightful Company to provide its services. In cases where The Insightful Company website specifically states that some Data is not mandatory, Users are free not to communicate this Data without any consequences on the availability or the functioning of the service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner of this website (The Insightful Company).

Any use of Cookies – or of other tracking tools – by The Insightful Company website or by the owners of third party services used by The Insightful Company website serves the purpose of providing the service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third party Personal Data obtained, published or shared through The Insightful Company website and confirm that they have the third party's consent to provide the Data to the Owner of this website (The Insightful Company).

Mode and place of processing the Data

Methods of processing

The Insightful Company website processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to The Insightful Company website, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner of this website (The Insightful Company). The updated list of these parties may be requested from the The Insightful Company at any time.


The Data is processed at The Insightful Company’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact The Insightful Company.

Retention time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that The Insightful Company suspend or remove the data.

The use of the collected Data

The Data concerning the User is collected to allow the Owner of this website (The Insightful Company) to provide its services, as well as for the following purposes: Contacting the User and Analytics.

The Personal Data used for each purpose is outlined in the specific sections of this document.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

The services contained in this section enable the Owner of this website (The Insightful Company) to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of The Insightful Company website, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Contact form

By filling in the contact form with their Data, the User authorizes The Insightful Company to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: company name, email address, field of activity, first name, last name, profession, state, various types of Data and website.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by The Insightful Company, in Court or in the stages leading to possible legal action arising from improper use of The Insightful Company website or the related services.

The User declares to be aware that The Insightful Company may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, The Insightful Company may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, The Insightful Company and any third party services may collect files that record interaction with The Insightful Company website (System logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from The Insightful Company at any time. Please see the contact information at the beginning of this document.

The rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult The Insightful Company to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the The Insightful Company at the contact information set out above.

The Insightful Company website does not support “Do Not Track” requests. To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Insightful Company reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using The Insightful Company website and can request that the The Insightful Company remove the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data The Insightful Company has about Users.

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

Information collected automatically from The Insightful Company website (or third party services employed in The Insightful Company website), which can include: the IP addresses or domain names of the computers utilized by the Users who use The Insightful Company website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within The Insightful Company website) and the details about the path followed within The Insightful Company website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.


The individual using The Insightful Company website, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.

Data Subject

The legal or natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural person, legal person, public administration or any other body, association or organization authorized by The Insightful Company to process the Personal Data in compliance with this privacy policy.

The Insightful Company (or Owner)

The natural person, legal person, public administration or any other body, association or organization with the right to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of The Insightful Company website. The Insightful Company, unless otherwise specified, is the Owner of The Insightful Company website.


Small piece of data stored in the User's device.

Legal information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to The Insightful Company website.